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We are excited to share that Santurce’s Kids Collection has been featured by Teddy Baldassarre, one of the most respected voices in the global watch industry. In his recent guide to the best watches for kids, Teddy highlighted our playful and educational approach to introducing young enthusiasts to the world of watchmaking, placing Santurce alongside some of the most recognized names in the category.
In his review, Teddy emphasizes what makes the Santurce Kids Collection unique: a combination of creativity, learning, and Puerto Rican identity. Inspired by the vibrant artistic culture of San Juan, our children's watches were designed not only to help kids learn how to tell time, but also to spark imagination and curiosity.
“Based in the artistic heart of San Juan, independent Puerto Rican watch brand Santurce has several models made with kids in mind.”
— Teddy Baldassarre
The feature highlights several elements that make these models stand out:
Design with Personality: Teddy specifically mentions our two kids collections: the colorful Crayola models, featuring playful crayon illustrations on the dial, and the beloved El Piecito models, showcasing a drawing of the founders’ own Corgi dog. Both collections reflect the joyful and creative spirit that defines Santurce.
Perfect Sizing for Young Enthusiasts: With compact 30–32mm cases, these watches are designed to fit comfortably on smaller wrists, making them ideal for children, teens, and anyone looking for a smaller-sized timepiece.
Learning Through Play: Each watch includes Santurce crayons and a coloring book filled with time-telling exercises, transforming the learning process into an engaging and creative experience. Even the watch box can be colored, encouraging kids to interact with their watch beyond simply wearing it.
Accessible and Reliable: Powered by practical quartz movements and priced at just $60, these watches offer an approachable entry point into the world of watches without compromising on fun or quality.
A Watch That Gives Back: Teddy also highlights the Crayola collection’s social impact, noting that a portion of the proceeds is donated to nonprofit organizations that support people with autism, adding a meaningful purpose to every purchase.
For a brand born in Puerto Rico and driven by a passion for creativity and education, being recognized by Teddy Baldassarre is a wonderful validation of our mission. The Santurce Kids Collection proves that a child’s first watch can be more than a tool to tell time—it can be a colorful introduction to learning, imagination, and meaningful stories.
Does your little one wear an El Piecito or Crayola model? We'd love to hear which design has become their favorite and how they're enjoying their journey into the world of watches.
