ABOUT US:

Santurce Collection was born in Santurce, Puerto Rico, created by the husband-and-wife team of José and Anita, out of a deep passion for watches and a desire to represent their island.

Before becoming a brand, Santurce Collection started as something much simpler and more personal.

It all began as a saying, when José decided to sell several of his watches from Santurce.
The idea came about almost by chance: Anita asked him for more closet space and suggested he take some watches out of a drawer. From that moment on, those pieces began to move within the community.

Those pieces began to be called:
#SanturceCollection
a saying used to refer to a good watch at a good price found in that sale.

At that time, it wasn't a brand.
It was simply a way to refer to well-curated watches: good quality pieces at a good price, a true #SanturceCollection.

But that idea grew.

What started as a dynamic within the community evolved into a larger vision:
to create watches with their own identity, designed from Puerto Rico for collectors.

Today, Santurce Collection is an independent microbrand that seeks to put Puerto Rico on the map of the horological world, combining design, great value, functionality, and a real story behind each piece.

This didn't start as a brand.
It started as a community.

And it still is.