From Passion to Reality: How WatchGecko Discovered the Story Behind Santurce

We are thrilled to be featured on WatchGecko, one of the most respected magazines in the global watch community. Journalist Chris Antzoulis recently dove deep into our story, labeling Santurce as "the little watch brand in Puerto Rico with a big heart."

The article captures the very essence of why we do what we do: the shared passion of our founders, José and Anita Salas. As Antzoulis notes, Santurce isn't just a business; it's a reflection of a life lived through the lens of watch collecting.

"If you follow the brand online or run into them at a watch meetup, you quickly realize José and Anita operate as a united front... watches became a shared language, tying them together from the very beginning."

— Chris Antzoulis, WatchGecko

Beyond the personal story, the review highlights what makes the Santurce Collection stand out in a crowded market:

• Authentic Community Roots: The piece explains how "Santurce Collection" began as a local saying for finding a great watch at a fair price, long before it became a physical brand.
• Design Identity: Antzoulis emphasizes our ability to blend the vibrant energy of the Puerto Rican coastline with high-end specifications like the Sellita SW200 movement.
• Microbrand Spirit: The feature celebrates the joy of discovering a brand "before the rest of the world catches on," positioning the Picua and Tiburon as true hidden gems.

This recognition from WatchGecko reinforces our commitment to quality and transparency. We aren't just making watches; we are building a community that spans from the streets of Santurce to enthusiasts across the ocean.

Want to read the full story of how we turned a shared hobby into a global brand?